HURST Corporate Finance has advised on the management buyout of leading international B2B marketing consultancy BDB.
Ben Bradley and Ryan Niblock advised BDB managing director Matt Smith and the new executive team on their acquisition of 100 per cent of the company’s share capital from founders Susanne and Henry Dixon.
Joining Matt on the executive team are deputy managing director Catherine Butcher, Jenny Mason and Jon Hallowell.
Founded in 1987 and based in Altrincham, BDB is a specialist marketing communications consultancy which delivers integrated and creative campaigns for global clients across sectors including food and nutrition, healthcare, construction, engineering, energy, coatings and packaging.
Since Matt’s appointment in 2014, BDB has experienced unprecedented growth, with significant new business wins, impressive organic expansion, a brand refresh and the development of a fully-integrated and enhanced international service offering.
Recent client wins include Huntsman Advanced Materials, senseFly, MWheels, Flexitallic, Elsevier and MacDermid Enthone Industrial Solutions, adding to an impressive client roster of major organisations such as Tata Steel, DSM, tna and Johnson Controls.
Matt said: “I’m so proud to be leading BDB during this exciting period of development and growth.
“We have formed a truly formidable team here at BDB, and the deal has been structured to allow future talent the opportunity to share in the ownership.
“It’s not lost on me that, without such a high-performing team, BDB would just be one of many average marcomms agencies, scrambling for market share.
“We recognise, recruit and nurture talent, and we will continue to ensure that the welfare and development of the team sits at the centre of every decision we make.
“Alongside Jon’s vast experience and creative flair, I’m delighted to be joined by Catherine and Jenny – two inspirational women in business – on the executive board.
“We’ve got the right balance of personalities, profiles and skills to ensure we have the complementary experience, cohesive drive and vision to take BDB on to new levels of success and market dominance, both internationally and in domestic markets.
“I would finally like to thank Sue and Henry. Without their bravery, foresight and commitment, BDB wouldn’t exist. I know they share in the excitement of seeing how we continue to evolve and where we take BDB.”
The deal has been supported by HSBC, with Ben Bradley and Ryan Niblock of HURST Corporate Finance and David Easdown of Turner Parkinson acting as financial and legal advisers to the MBO team. Liz Gallagher provided tax advice.
Ben Bradley said: “It has been a pleasure to advise the BDB management team, led by Matt, on the buyout. With a new leadership team, the company is well-positioned to continue its international growth.
“BDB has significant expansion opportunities and an exciting future ahead. We wish Matt and his team all the best as they take the business forward.”
Pictured left to right are: Ryan Niblock, Catherine Butcher, Matt Smith, Jon Hallowell, Jenny Mason and Ben Bradley.
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